ESET expands its channel base in India

ESET is celebrating 25 years of technological innovation this year and announced the expansion of its channel partner base in India. ESET India has appointed Param Systems as its distributor for Uttar Pradesh (UP) and RS Computer Enterprises as its distributor for South India.

Param Systems based in Lucknow shall distribute ESET security solutions for both consumer and enterprise segments. While RS Computer Enterprises, well known for computer software and peripherals distribution since 2003, having more than 2000 strong dealers network in South India shall distribute ESET's home and SMB solutions.

Today ESET has more than 200 direct active partners promoting its products across India. The new appointments are in perfect accordance with ESET's market growth strategy of channel network expansion and deeper penetration into tier-2 and tier-3 cities.

"New partners will contribute to growth of ESET's retail business in non-metro locations too. ESET partner network has doubled during last two quarters due to aggressive channel and end-user promotions. Not to forget the consumer experience with ESET security solutions, which has been quite positive and has aided the growth and expansion," said Pankaj Jain, director, ESS Distribution, exclusive distributor of ESET products in India.

Sandeep Bagri, CEO, RS Computer Enterprises, delighted at being appointed as distributor added, "We are glad to be associated with ESET. It is a great business opportunity for us and we look forward to tapping the business potential. The quality of ESET products shall win us partners across the region besides consumers who are serious about security of their digital assets. ESET's proven record in bringing cutting edge innovative security solution creates a win-win relationship between our companies."

New distributors have already started promoting ESET flagship products in home, SMB and enterprises segments in their respected regions.

"As an ESET distributor in UP, we will provide award winning anti-virus software to our clients with competitive price, good margin to our dealers along with latest technical awareness and trainings. For the promotion of ESET products in our region, firstly, we are planning to appoint more marketing representatives. Besides this, we shall recruit at least two dealers in major districts of UP and one dealer each in remaining districts," informed Prem Singh of Param Systems.