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the launch of its latest anti-virus edition,
2011, eScan plans
to launch an aggressive strategy to add more partners to its list.
“
from February 4 in Jammu, we have planned a 24-city roadshow in A B
and C-class cities and now have entered in Punjab. Further, we have
strategized to take it to Delhi, Gujarat, Maharashtra and South-East
with all the resellers. One of the main objectives of this roadshow
is to penetrate into these cities along with reaching out to more
partners. We have also initialized the online partner program model
for channel partners. We have divided three levels for the resellers
and two levels respectively for the distributors. For the resellers
we have Gold, Silver and Bronze level and for the distributors it's
the black and the red belt,” added Anil Gupta, Head-National
Sales, eScan.
2011's features include a virtual keyboard, folder, gaming mode and
file security, user-based parental and USB controls, and network
traffic monitoring. eScan expects to garner higher percent of share
in the SOHO and SB segments.
partners will also be introduced to the latest innovations in the
recently launched version 11 range of eScan solutions during the
eScan Connect roadshow. eScan has also announced the 'eScan Kharido
Dhuniya Dekho' channel scheme for its partners for the last quarter
of 2010-11. eScan will be sharing its product and channel roadmap for
the future with the channel community. Through this program, eScan
representatives will meet the channel community in tier-1, tier-2 and
tier-3 towns to add new partners and also to understand and address
their concerns. eScan partners can also benefit from the special
offers on spot purchase of eScan products.
recruiting more sales
and support executives across the top 25 cities before the end of
2011showering more attention on their SOHO and SB business.
more about the scheme Gupta said, “The eScan Connect program will
cover all the four zones of India, touching 16 cities is a part of
our ongoing channel engagement activity to add new partners to our
network and also to strengthen our relationship with existing eScan
partners. We will be introducing to them the latest in innovations in
eScan. We are looking to educate and empower our channel partners on
how to leverage our partnership to increase their bottom lines and
enable them to get more customer loyalty. We are also looking to
enroll more partners for the 'eScan Kharido Dhuniya Dekho' scheme
that is currently on.”