Erus to distribute F-Secure consumer security products in India

Mumbai based Erus IT Private Limited tied up with F-Secure Corporation to provide anti-malware security to users in India. F-Secure is an online security and privacy company based in Helsinki, Finland. The company has offices in 20 countries and a presence in more than 100 countries, with Security Lab operations in Helsinki, Finland and in Kuala Lumpur, Malaysia. Through more than 6000 partners & 200 operator partners globally, F-Secure defending millions of people around the globe from digital threats for over 25 years. F-Secure was the first antivirus vendor to establish a presence on the World Wide Web. Erus will position F-SECURE Consumer security under brand name StopVirus across the geography through its channel partners and sales team.

Announcing the tie-up, Pankaj Jain, CEO, Erus IT, said, “We are delighted to announce our association with F-SECURE. Our market penetration strategy and F-SECURE’s leading solutions is the perfect match to cater to the wider consumer IT security market in India.”

“Our reach and long term relationship with channel network at all levels with help Erus and StopVirus powered by F-Secure to move forward. We have wide geographical coverage and market penetration and looking to expand our base in newer markets. We are increasing our regional sales force for better client interaction and understand local requirements”, Pankaj said.

“We are aware of the channel expectations, tough competition and highly price sensitive market. F-Secure also understand that Indian market works differently. After deep analysis of market requirement, competition, resellers’ pain area, end user demands, F-Secure and Erus came up with very aggressive price model and relevant SKUs. We are working towards to set milestone for competitors and change the way antivirus vertical working” said Pankaj.