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an attempt to expand its footprints across various markets,
India has rolled out nSolution partner program. With its 10 city
product roadshows, the company is targeting system integrators,
corporate resellers and office automation partners. This would
include the four metros and upcountry markets, where the vendor
intends to create a partner base. Epson is showcasing POS products,
projectors, inkjets, large-format printers etc. It has 190 service
centers spread across 156 locations in the country.
SM
Ram Prasad, Senior Business Manager, Epson India observed, “We
intend to explore the untapped market while increasing our channel
base and expanding our footprints in the country.” The vendor
intends to add 2,000 partners to its list with special focus on the
banking and BFSI verticals. The roadshow is intended to bring the
customers in direct touch with the Epson's products and solutions.
It will also target independent software vendors to create solutions
that can be used for verticals such as banking, hospitality,
education, retail and CAD.
According
to Prasad, about 200 to 300 partners and their customers are expected
to be a part of the roadshow across each city. “The product
showcase is a first step in the engagement and consolidation of the
nSolution partner program. It is aimed at empowering partners to
decide the level by which they intend to take their business with
Epson,” said Prasad. During its roadshows, Epson India will set up
specific booths that will target different industry verticals. “Each
booth at nSolution will showcase Epson product categories such as
projectors, printers and scanners. It will make it easier for our
partners to see and understand the solution and take it to their
customer base,'' he added.
Epson
is also extending demo units at a highly subsidized rates, along with
marketing activities. It will support partners through regular
training programs. ''Being part of the nSolution partner program, our
partners would have the opportunity to expand their customer base.
They would gain the status of a one-point solution provider as they
would tend to gain bigger margins,” said Prasad.