Epson to get more aggressive in India

DQW Bureau
New Update


At a printer cartridge factory visit in Hirooka, senior Seiko Epson Corp

offi-cials said that India is going to be a major focus area for the company. It

would have special plans to increase its market share from the present 20

percent. Without giving away many details, officials said that some of the steps

would include review of the company's pricing models for pigment ink compared

to dye-based ink, to enhance availa-bility of photo quality ink cartridges.

Epson also intends to get more aggressive with its cam-paign to deal with

counterfeit consumables, which has over 20 percent market share in some of the

developed coun-tries and about 50 percent market share in emerging eco-nomies.

There are also plans to increase awareness about genuine Epson consumables.

According to CEO of Epson's Inkjet Printer and Photo Product Operations

Division, Takao Mimura, "Epson will actively push dot matrix printers,

single fun-ction inkjet printers, and low-cost multi function printers in

India." The company is plann-ing about 20 percent growth in revenue and 50

percent volume growth in emerging econo-mies, including India.

Ibrahim Ahmad

Matsumoto (The author was hosted in Matsumoto, Japan by Epson)