Epson revolutionizes business printing

In a select press meet organized today by Epson, the world leader in Imaging technology spoke about how its proprietary Micro Piezo technology, used in its printers, is evolving and adapting to meet the demands of modern day consumers across segments. The mechatronic inkjet technology is already revolutionizing conventional processes in the commercial and industrial fields where customers demand high image quality; small lot, fast-turnaround printing, and low costs; while also reducing environmental impact. Epson's SureLab digital dry labs for example are used to print beautiful photos while eliminating more than 90% of the chemicals used in traditional photo labs. The technology is also already being used to print color filters for LCD TVs. Epson label printers print customized labels for wine and luxury products, and a partnership with an Italian company in Como has helped establish inkjet textile printing in the Italian fashion industry.

Epson says they are now bringing these high levels of product, cost and environmental performance into business printing. In the business domain, laser is still the first choice in many people's minds, and indeed in some markets, including India, laser sales are still growing. Epson however believes that over the next few years there will be a dramatic change in the business printing landscape as the new era of inkjet for business takes off. And Epson believes its Micro Piezo technology will be at the heart of this change due to a number of technical advantages over lasers.

First, they are faster than a laser printer for small print jobs. Compared to lasers which require time to warm up, Epson's mechatronic Micro Piezo print head can start printing almost immediately. Combined with unique high-speed image processing technology and fast-drying inks, Epson's WorkForce printers, which are specifically engineered for business, promise no delays.

Another advantage claimed by Epson is ink compatibility. Epson's technology uses no heat, which means the printers can freely use the best ink for every situation. An example of this is Epson's DURABrite Ultra pigment ink, which makes for vibrant, durable documents.

Addressing the audience Mr. Minoru Usui, President, Seiko Epson Corporation, Japan said, "We invest about 6% of our annual turnover back into developing new technologies and products, and in the last 3 years we have more than doubled our lineup of inkjet printers, particularly in response to the needs and requests of customers in the BRIC countries."