Epson now present in DMP consumables

Epson India Ltd further enhanced its consumables range with the recent announcement of launching the ribbon cartridges for all its Dot Matrix Printer (DMP) range. It will include ribbon cartridges for Lx 800, Fx 105, Lq 300, Lq 1050 and Lq 2070. This range places itself as a premier consumable, which can be used along with other

DMPs.

For this purpose, they have appointed Renovision Comnet Pvt Ltd as its exclusive distributor for the North Indian region, which will be responsible to create the required pull in the market and manage the right inventory for all the resellers in the Delhi region and up country as well.

With a substantial mindshare as being one of the best quality product, VK Trivedi, Director, Renovision, commented, "These products were already present globally and now are here in India. It is poised to capture a huge market that belongs to the quality conscious consumers."

Renovision is targeting at capturing a 10 percent of total market share in North India in the coming fiscal, starting with a moderate sale of close to 8,000-9,000 ribbon cartridges.

At present Renovision has offices in Haryana, UP, Punjab and Rajasthan along with the main office in Delhi. They are in the process of appointing resellers in every region. Keeping its total resellers at a basic threshold, they are separately targeting the wholesalers, corporate sales and government sector.

Trivedi finds the government sector as a very lucrative market and foresees it to be a very important area, which would be very aggressively covered by them. Besides these, according to him all the retail outlets using the counter machines, such as Kendriya Bhandar, are also hot prospects for such a product.

As per the market response, he commented that Epson has been receiving a good amount of inquiries for this product and thus has introduced this product. He foresees a slow and steady growth for this product in the Indian market, as Epson have always been taken as a very quality conscious manufacturer. Renovision is creating a very strong marketing pull strategy for its resellers and meanwhile is setting-up its inventory to create a well balanced push.

These ribbons will be directly sourced from the Epson factory, thus making it an OEM product. They should be in the market by the end of the third week of August.