Epson launches low-cost printing solutions

DQW Bureau
04 Jul 2011
New Update


In an effort

to address the concern of the cost conscious Indian consumer and to

meet the trivial non-genuine cartridge market, href="">Epson

India, recently

introduced two new printers-Epson L100 Inkjet and Epson L200 Inkjet

All-in-one. The former is priced at Rs 8,999 and the latter at Rs

10,999. These products were launched in Chennai, because of the fact

that South India holds 35-40% of Epson's marketshare.

Over the

years, consumers of Inkjet printers in India had concerns over the

cost of ink cartridges.

However, many non-genuine cartridges which are cheaper and more

likely to spoil the quality printer entered the market and created

consequences. But these newly launched printers are supposed to be

both cost effective and highly productive. With each set of one black

and three color inks, the printers offer an extremely low cost of

0.10 paise per black page and 0.20 paise per color page.

Speaking on

the launch, SM Ram Prasad, deputy GM, consumer product, Epson India

said, “These printers can be used for both commercial and

residential needs. We have designed them after researching the needs

and issues of our consumers and now we are keen to meet their needs.”


another uniqueness of these printers is that they are backed by

Epson's FIT (Fast Ink Top-up), which has three specially designed

components-the Epson Original Ink Tanks, integrated ink tubes and a

special choke valve for easy ink refilling as well as convenient

transportation. The ink holder is transparent which allows the user

to know the remaining amount of ink. With these printers, customers

are offered three additional ink bottles of 70 ml each through which

12,000 black pages and 6,500 color pages can be printed.


program and shop activities are in the offing which would let the

market to understand he product,” concluded Prasad.