The printers and imaging manufacturing company Epson achieved 23 percent growth in 2013-14 in India. The Japanese company is the largest manufacturer of computer printers, information and imaging related equipment. While it grew by 18 percent in the last fiscal, 2012-13, this year in both its consumer and commercial products Epson achieved this growth. A strong channel partner oriented approach in Indian market helped Epson in achieving this growth. Epson India earned around Rs. 820 crore in revenue in FY 2013-14.
In an interview with DQ Week, SM Ramprasad, DGM Consumer Products, Epson India, said, "Epson succeeded in achieving a phenomenal growth this year. And over the last nine months we grew more than what we did last year". Its ability to meet customer expectations and an efficient sales and after-sales service network are key to its growth in Indian market, says Ramprasad. Also a strong channel presence across India is one of the reason behind its growth. Currently, Epson has 250 accredited partners and around 6500 certified partners in India. It has a methodical partner training approach which involves yearly meetings where Epson puts forward its goals and revenue targets. Commenting on the Indian market SM Ramprasad said, "Regardless of what technology one has to offer a particular service or product should be a value for money for Indian customers. Epson has been able to acquire their reliability over a period of time and its strong support network is equally responsible for its achievement".
Epson plans to grow in key sectors like banking, finance, education and retail in India.