Epson's top 65 performing business
partners for its Business Products division recently gathered in London to
discuss the company's first half performance and to plan for the second half.
The occasion was also used to announce Epson's entry into the mono laser
segment in India with the launch of a new range of mono laser printers.
Epson's key business partners from all around India have
flown to London to be present for this meet. During his presentation at the meet
Samba Moorthy, GM, Business Products said Epson India had far exceeded the
targets set for dot matrix printer sales for the first half of the year. As a
result Epson was revising its second half targets upwards considerably. He said
he was confidant Epson with the help of its partners could push its market share
beyond the current 40 percent it was enjoying so far this year.
According to Ketan Patel of Creative Peripherals, Mumbai
"Epson's performance has been fantastic during the first half of this
year. We have personally seen a growth of over 40 percent in our Epson dot
matrix printer sales compared to last year and this is great news for us."
The occasion was also used to announce Epson's entry into
the mono laser segment with the launch and unveiling of its mono laser range. It
may be recalled that Epson had made its re-entry into the Laser segment earlier
this year with the launch of it color lasers. Epson will also be introducing a
color laser All-in-One, which will cater to the varied usage of corporate
customers. Commenting on the launch of the mono laser range Etsuo Fujita, MD,
Epson India said, "With the launch of mono and All- in-One our laser range
is now complete in India. We are extremely serious about this business and hope
to grow it significantly over the next three years with the support of our
partners. The range is excellent and we are going to back up the entire effort
with a high decibel marketing program."
According to Pavan Durani of OA
Compserve, New Delhi
"Epson's entry into the mono laser segment is great. This is a company
with a strong presence in both dot matrix and inkjet printers. With laser now
they will be the only company present in all three segments of the printer
market. If I was their competition I would be worried."
Epson has been steadily growing its market share in the dot matrix printer
segment and according to latest market share figures is likely to be in the
number one slot. As a result of this and its consistent performance in other
segments Epson has consolidated on its number two position in the overall
printer market with a 22 percent market share.
DQW News Bureau