/dqweek/media/agency_attachments/JNb31gQnqJvAm0jqPxaV.png)
Follow UsMinoru Usui, President, Seiko Epson corporation is very confident that the printing leader, through the technologies in L and N series will fight fake cartridges using iron fist.
"We use the best technologies. We always had strong eye over the Cost-for-printing. With that being single objective we at Epson, spend a lot for Research and Development. We were able to achieve the cost efficiency for 10ps for black and 20ps in color for one page. We are also concentrating thoroughly on the quality and durability of the printers and ease of operation." He also said that India is an emerging country and the market scenario is Japan and Europe and US is different. "In other countries, every PC holder has a printer. In India, printer is something different. However, in other countries, printer comes as a package along with a PC/Laptop. Also, In India the cost-consciousness is high. Consumers give more attention to the cost-per-page. Be it business customers or home users, they are much concerned about the cost. In India we are expanding our business. We are more focusing on textile and label printing."
On the technology aspect, he said "We have brought advancement and had explored all forms of technology for a better printing. However, now, we focus on aesthetic part of the printers. The coming days will witness the Epson printers looking slim and smart. For instance, compared to the earlier versions, some printers have reduced their size to 40 % . Also, our concentration would be on the performance and print speed."
Combating fake-cartridges through technolgy
Minoru Usui is also concerned about the fake-cartridges. He said that apart from India there are also other countries like China, Indonesia, Philippines. "We think that our L series and N series will combat against the concept of fake cartridges. We believe that by the introduction of certain model of printers, the life of fake cartridges itself is going down. We are also working hard on registering our products and acquire patents.", he concluded.