Epson commemorates twenty years in India

DQW Bureau
New Update



India, a computer peripheral

dealer, completed their 20 years of presence in Indian market. The

company has chalked out focus areas and strategies to penetrate into

newer markets. Samba Moorthy, Sr GM-Sales and Marketing, Epson

India said, “Currently we are at 14 percent CAGR and are aspiring

to hit 35 percent by the end of 2014. We have introduced many firsts

in the market and will continue to do so. Our brand budgets have

increased three fold. We want to maximize our market share by at

least double the figure, in couple of years.”

Epson has shifted its customer support

center from Singapore to Bengaluru three months ago. The company

also has its technical team locally to cater to the needs of

customers and partners. T Sukumar, Deputy Country Manager, Epson

India said, “We have reduced the cost of service by bringing

optical engine refurbishment center to Bengaluru. This shows our

commitment to our customers. Since we are an extremely channel

friendly organization, partners interest always come first.” Epson

Dot Matrix printers has a market share of 53 percent, Inkjet printers

and all others at 14 percent, Point of Sale printers at 52 percent

and projectors at 14 percent. The company is increasing its focus in

education, government, health, retail and SOHO.

Epson is also launching a new printer

range, which does not require frequent change of cartridges. The

company has also set up 500 Star ECC outlets, which allow customers

to have a feel of the products. Moorthy elaborated, “In addition to

this we will also be opening eight new E-Cube outlets which will be

exclusive. Partners can help their customers to experience and feel

our products. We have established two such outlets already.” Epson

is also running partner programmes like nSolution for SI's and

nDimension for partners. The first phase of nDimension is already

complete where 55 locations were covered. The second phase of the

programme is in progress and is said to touch 45 cities by end of

next month.