href="https://www.dqweek.com/epson-finds-solution-for-handwritten-bills">Epson
India, a computer peripheral
dealer, completed their 20 years of presence in Indian market. The
company has chalked out focus areas and strategies to penetrate into
newer markets. Samba Moorthy, Sr GM-Sales and Marketing, Epson
India said, “Currently we are at 14 percent CAGR and are aspiring
to hit 35 percent by the end of 2014. We have introduced many firsts
in the market and will continue to do so. Our brand budgets have
increased three fold. We want to maximize our market share by at
least double the figure, in couple of years.”
Epson has shifted its customer support
center from Singapore to Bengaluru three months ago. The company
also has its technical team locally to cater to the needs of
customers and partners. T Sukumar, Deputy Country Manager, Epson
India said, “We have reduced the cost of service by bringing
optical engine refurbishment center to Bengaluru. This shows our
commitment to our customers. Since we are an extremely channel
friendly organization, partners interest always come first.” Epson
Dot Matrix printers has a market share of 53 percent, Inkjet printers
and all others at 14 percent, Point of Sale printers at 52 percent
and projectors at 14 percent. The company is increasing its focus in
education, government, health, retail and SOHO.
Epson is also launching a new printer
range, which does not require frequent change of cartridges. The
company has also set up 500 Star ECC outlets, which allow customers
to have a feel of the products. Moorthy elaborated, “In addition to
this we will also be opening eight new E-Cube outlets which will be
exclusive. Partners can help their customers to experience and feel
our products. We have established two such outlets already.” Epson
is also running partner programmes like nSolution for SI's and
nDimension for partners. The first phase of nDimension is already
complete where 55 locations were covered. The second phase of the
programme is in progress and is said to touch 45 cities by end of
next month.