Envent completes appointments of regional distributors

Envent

Worldwide, a Delhi based consumer electronics solution provider,

has

entered into the IT and telecom accessories and lifestyle

products

with the appointment of Venktron as its first western regional

distributor. The company is aggressively looking at building its

channel and distribution business to roll out its products, and

has

taken the regional distribution (RDs) path to cover pan-India.

However,

while catering to northern region, it will have two separate

regional

distributors for IT and telecom products. It has also roped in

Sangee

Communications for the entire range of telecom accessories.

Sangee will be responsible for the Delhi, Rajasthan, UP, and

Punjab

markets. Moreover, for its IT range of products, the company is

likely to appoint Comnet Vision. For southern and eastern

regions,

it has selected RDs, but waiting for agreement to be signed up.

The company will

complete its distribution business and the appointment of

service

partners in next 10 days.

In an

exclusive interview with The DQ Week, Sukhesh Madaan, CEO,

Envent

India said, “We are ready with our first shipment of 45,000

units

of IT products including mice, keyboards, web cameras,

headphones,

etc. But our telecom range will be available in the market by

early

April. Broadly, our channel will consist of traditional and

non-traditional channel to drive our business. The traditional

channel will have our regional distributors, 1,000 IT branded

stores, telecom retailers and LFRs. Additionally, we are also

looking

at 50 online websites to push our products.”

Besides

IT,

the company is quite bullish about its telecom business. Its

telecom

range will be having entire range of Apple (iPhone, iPad,

MacBooks),

Samsung smartphones and tablets, and BlackBerry. In the

lifestyle

products category, it will be introducing few innovative

products

like alcohol breath analyzers and ionizers through channel.

These

products are being imported from countries like Taiwan, Korea

and China, but are designed by its local R&D team. The

company is

also coming up with its exclusive retail store-Gadgets and

Accessories

(GAS). “If all goes as per our plan, we will open our first two

stores at Nehru Place and Lamington

Road in this fiscal. But our aim is to touch 25 stores by March,

2013,” said Madaan.

Apart from

India operations, the company has also expanded its footprints

into

other countries like China and Sri Lanka. It is also further

moving

into the markets of Africa, South Africa, Canada and Dubai.

The

company

is also expanding its Indian team by adding sales personnel. The

company has appointed regional manager for north as well as area

sales manager. For the back-end operations, it has tied-up with

Channel Play for logistics and channel network.

“The IT

and

telecom accessories market has started maturing in India.

Moreover,

this market is rapidly growing with organized and unorganized

players. Therefore, our brand Envent will be competing with

bands

like Microsoft, Logitech and iBall in terms of pricing and

quality.

Initially, we may start with low volumes, therefore, we will

charge

for the quality,” concluded Madaan.