'Enter' ventures into security surveillance space

DQW Bureau
New Update


Delhi-based href="">Fortune

Marketing, known for its 'Enter' brand of multimedia products,

storage and networking devices and Bluetooth dongles, is now

venturing into the security surveillance space. The company has

launched a range of products, including standalone DVR systems,

PCI-based DVR cards, CCTV cameras etc.

Talking about the new

venture, Akhilesh Gupta, Director, Fortune Marketing said, “With

the brand Enter, we offer a complete range of IT solutions to our

customers. Surveillance is slowly finding its footing under the IT

solutions umbrella too. With more and more people investing in

security surveillance, the space is emerging as a promising

opportunity for vendors. Therefore, we decided to offer these

solutions.” Gupta further added that 80 percent of the security

surveillance market in India is gray market, with everyone offering

anything and everything to an interested customer. With Enter, Gupta

wants to provide customers with a reputed and affordable brand that

they can rely on. The products come with a guaranteed warranty, and

after-sales service will also be offered to customers by Fortune


The products will be

distributed by both the IT and non-IT channel. Fortune Marketing

wants to work with both specialized surveillance resellers and

dealers who are interested in venturing into this space. “When

networking products arrived in the market, there were a few brave

dealers who chose to invest in that space and they reaped rewards for

their gamble. Now, almost everyone is offering networking solutions.

I think the surveillance industry is also going to go the same way.

We are getting calls from various resellers interested in our

products. We will join hands with any competent channel partner who

promises to provide us with volume business and is willing to invest

money in surveillance.”

To educate partners about

their newest product offerings, Fortune Marketing is conducting

seminars in various cities across India. They have already held a

training session in Agra, which was attended by around 150-200

partners of the region. The seminar highlighted the reasons why one

should invest in the surveillance space with Fortune Marketing and

also gave partners an opportunity to experience the products

first-hand. “The event in Agra received tremendous response from

the partner community there. We plan to hold such training sessions

in Nagpur, Chandigarh, Cochin, Indore, Surat and Coimbatore in the

first phase. It is important to make the dealers aware that the

surveillance space is opening up and this is the right time to invest

in it,” concluded Gupta.