EMC utilizes Iomega for consumer market strategy

DQW Bureau
New Update


EMC India announced its strategy for entering the consumer market with the

launch of a suite of Iomega solutions for personal and external storage.

Iomega is setting up a strong sales network in Mumbai, New Delhi, Bengaluru

and Chennai to service 46 cities in a hub- and-spoke model, and leveraging its

reach through distributor. The company claims that it will also introduce

external storage and multimedia solutions that cater to the personal, home and

business segments. It will also double its existing partner base of 250 to 500

by the end of 2009.

To reach consumer and business customers, Iomega products will be available

through all major retailers, e-retailers, OEMs and regular distribution/channel


(L) Alok Ohrie, President, EMC

India and SAARC at the product launch

Iomega also unveiled new products such as the Screenplay Pro HD multimedia

drive and eGo series of portable hard drives with advanced data protection

capabilities. For business users, Iomega has launched its network attached

storage solutions that come with industry standard data protection and

reliability features such as multiple RAID configurations and EMC retrospect

backup software.

Presenting the new go-to-market strategy for Iomega, Alok Ohrie, President,

EMC India and SAARC said, “As per a recent IDC survey, 70 percent of the digital

information is created by individuals. Consumers with their ever growing digital

footprints constitute the world's fastest growing market for data storage. As

the leading provider of information infrastructure solutions in India and a

company with growth high on its agenda, we at EMC are confident that our Iomega

storage portfolio will enable us to increase our footprint across all market

segments in India.”

Rajeev Mukul, VP-Sales, Asia Pacific and Japan, Iomega said, “There has been

a massive explosion of digital information in recent years, and a large part of

it has been from individuals. Iomega aims to fulfill the storage needs of home

users, office users and creative professionals. We are confident that with the

launch of Iomega's new India team, EMC will be able to gain a leadership

position in the consumer market.”