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Emarson appoints Minicom

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DQW Bureau
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Emarson IT Solutions has recently been appointed as the distributor for

Minicom Advanced Systems, an Israel-based manufacturer of professional

audio/video distribution systems and CAT5 technology. Emarson will be appointing

three distributors each for both the range of products.

Talking about the tie-up, Prateek Jaswant, Consul­tant, Emarson IT Solutions

stated, “We saw potential and commitment coming from Minicom and tied-up with

the company in May. Digital Signage products though in its nascent stage has the

ability to tap verti­cals such as retail, hospi­tality, hotels, trading and

brokerage companies. Given the pace at which retail stores are coming up in the

country, the Digital Signage solution has immense scope.” Emarson has already

deployed Digital Signage solutions with some of the big retail chains in

Bangalore, Mumbai and Noida.

Elaborating on the market strategy, Sumeet Prakash, Director, Emarson IT

Solutions mentioned, “We are looking to appoint regional distributors for KVM

and Digital Signage products, and will be appointing three distri­butors each in

Mumbai, Delhi and Bangalore. If the response is good, we may further appoint

regional distributors in Chennai and Hyderabad as well.”

In their bid to support the partners, Emarson will also be providing training

to the engineers and sales repre­sen­tatives with their part­ners. As part of

its expan­sion plans, the company is also looking to set-up branch offices in

Mumbai and Bangalore by September. Emerson deals in products including LAN/WAN,

network security, storage, KVM and Digital Signage solutions.

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