Emarson appoints Minicom

Emarson IT Solutions has recently been appointed as the distributor for
Minicom Advanced Systems, an Israel-based manufacturer of professional
audio/video distribution systems and CAT5 technology. Emarson will be appointing
three distributors each for both the range of products.

Talking about the tie-up, Prateek Jaswant, Consul­tant, Emarson IT Solutions
stated, “We saw potential and commitment coming from Minicom and tied-up with
the company in May. Digital Signage products though in its nascent stage has the
ability to tap verti­cals such as retail, hospi­tality, hotels, trading and
brokerage companies. Given the pace at which retail stores are coming up in the
country, the Digital Signage solution has immense scope.” Emarson has already
deployed Digital Signage solutions with some of the big retail chains in
Bangalore, Mumbai and Noida.

Elaborating on the market strategy, Sumeet Prakash, Director, Emarson IT
Solutions mentioned, “We are looking to appoint regional distributors for KVM
and Digital Signage products, and will be appointing three distri­butors each in
Mumbai, Delhi and Bangalore. If the response is good, we may further appoint
regional distributors in Chennai and Hyderabad as well.”

In their bid to support the partners, Emarson will also be providing training
to the engineers and sales repre­sen­tatives with their part­ners. As part of
its expan­sion plans, the company is also looking to set-up branch offices in
Mumbai and Bangalore by September. Emerson deals in products including LAN/WAN,
network security, storage, KVM and Digital Signage solutions.