Close on the heels of inaugurating its LG Shoppe at Nehru Place, Elcom
Trading is planning to increase its focus on retail and open two more
retail-focused outlets in Noida and Ghaziabad. "Increasingly we have seen
that customers want to touch and feel the products that they are going to buy.
This LG retail outlet is designed to do that and we would be opening two more
such outlets by August 2005," informed, Sunil Narang, Director, Elcom
The company's increased focus on retail comes from the fact that more and
more box pushers are going the retail way when it comes to increasing
profitability and providing customers a healthy buying experience.
"Here at this LG Shoppe, we sell all LG products from desktop PCs to
optical devices and DVD combos to other high end products. We sell these
products at the wholesale price, so when a customer buys products from our
retail shop, they get good value for money," he added.
While this year Elcom Trading generated 15 percent of its turnover from the
retail segment, it plans to take this figure to 25 percent for the coming year.
"As we plan to increase our focus on retail, the percentage of business
coming from retail would also increase, consequently," he explained.