Elcom opens LG retail outlet at Nehru Place

In an attempt to broaden its scope of business Delhi-based

Elcom Tra­ding has established its first retail outlet in collaboration with LG

here in Delhi. The retail shop titled Fone & Fun is the first of its kind of

concept stores initiated by LG chiefly targeted at youth segment.

The vendor is touting Fone & Fun retail outlets as a

converged one-stop-shop from where a customer could get his mobile phones

serviced along side making IT purchases. There are also other freebees on offer

to gyrate customers to Fone & Fun outlets ranging from free download of

music, games and wallpapers from WoW LG to free print out of snaps from mobile

phones.

Talking about its venture into retail arena Somesh Narang,

CEO, Elcom Trading said, “Today retail is the buzzword. Prior to expan­ding

into retail sector we have been focusing entirely on channel sales, but now when

the retail sales are surpassing traditional chan­nel business; we should better

register our presence in retail arena as well.”

Narang, however, infor­med that Elcom would still lay an

equal emphasis on channel sales as well along with retailing.

The promotional activities for Fone & Fun outlets will

also be taken care of by LG. Providing more details on LG's retail roadmap and

rationale behind partnering with Elcom for the initiation of its first converged

retail shop, R Manikandan, GM, LG Electronics said, “We have picked up Elcom

Trading based on our long term asso­ciation with the concern, and we are confi­dent

that this relationship will reap great benefits for both the parties. LG's

Fone & Fun outlets are the upgraded versions of our cyber shoppe and we will

roll out at least 20 more such brand shops in major metros and mini metros in

the coming quarter.”

Anjali Choudhary New Delhi, March 17