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The city of Rohtak is located in the state of Haryana, North of India.
Primarily an agrarian society, Rohtak has a number of dairy factories and a
sprawling cloth market. It also has more than 200 businesses dealing with
products like nuts and bolts, oil, soap and alumunium strips. Located around 75
km from Gurgaon and 100 km from New Delhi, the city also has a number of
educational institutions.
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It is the education vertical that caters to a lot of the IT business in the
city. Apart from that retail and government sectors also account for Rohtak's
growth. Channel partners in the region believe that despite the slow economy,
the city's IT market has continued to grow. Anil Gupta, CEO, Anil Enterprises
said, "There has been a growth of around 20-25 percent in the last year in
Rohtak and its surrounding areas. A lot of people from nearby villages buy their
IT products from Rohtak. This has fuelled the growth in here. However, if one
talks about the city itself, the market has fairly constant and has stood the
test of the slowdown, emerging unaffected." Sharing a similar point of view,
Satish Kumar Mittal of Computer World elucidated, "We saw a growth here last
fiscal, thanks to the educational institutes that have sprung up in the area.
The government, too, caters to some of our business here, with SOHO and retail
following closely behind." Unsurprisingly, there is a high demand for laptops
here, with the channel partners collectively selling around 70-100 per month.
Although there are about 30-40 channel partners in the city, the region does
not have a single national distributor. Dealers get their products from either
Gurgaon or New Delhi. This sometimes causes inconvenience to the dealers,
especially when it concerns the warranty of products. Unavailability of certain
products within immediate reach is also problematic. However, most vendors have
designated technicians catering to the servicing needs of the city and therefore
the partners are not grappling with service-related issues. "Brands such as HCL,
Samsung and other have designated servicing engineers that look after our
products. If the matter is extremely complex, the item is couriered to a more
equipped service center in either Gurgaon or New Delhi," explained Gupta.
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Anil Gupta, CEO, Gupta Enterprises |
| What are the major growth drivers in Rohtak? Education, retail and SOHO are the major growth drivers. Government projects are also fuelling growth for us. What are the popular laptops What are major issues in the IT market? |
| Market name: Rohtak Market location: In Haryana, North of India Surrounding markets: Gurgaon, Noida, Ghaziabad Number of dealers: 40 Prominent dealers: Anil Enterprises, Computer World National distributors: None Business verticals: Education, SOHO, retail, government Business trends: The education segment is a major growth driver for the IT market in the city |
Despite having around 30-40 dealers, the city has not yet formed an IT
association to give the resellers a unified platform. "We have been thinking
about creating an association for a long time now, but nothing concrete has been
planned as yet," said Mittal. However, Gupta of Anil Enterprises explained that
the real reason that the city has not yet seen the formation of an association
is because it is not easy to bring the partners in the area under one umbrella.
"Some partners have very small shops, while others are big players. Their issues
are very different. However, we are planning to create one very soon, and
hopefully we will be success in this endeavor."
Madhura Mukherjee