Eaton aims SME market with its new UPS starting at Rs 18,000

To gain market share in India, Eaton, a $ 21.8 billion power management company, launched a single phase Eaton 9145 UPS. It is aimed at SME and SMB segments and offers a technically superior solution to end-users who require energy-efficient, highly reliable, compact power solutions for their applications.

The newly released Eaton 9145 (1-10 kVA) costs Rs 18,000 - 110,000/= depending on kVA rating and accessories included.

Speaking at the launch, Wei Shen, VP, marketing, Power Quality Division, Electrical Sector - Asia Pacific, said   "We are happy to have delivered a product customized to Indian market. The Eaton 9145 strikes the right balance between delivering advanced features in less than 20 kVA range as well as offering unique features hitherto unavailable in 1- 3 kVA range. We are extremely proud of the breadth of features we've built into 9145."

Sushil Virmani, sales director, South Asia, Eaton Power Quality added, "Eaton 9145 UPS is a competitive solution in this range. It incorporates the latest features for higher availability, utmost reliability, lower power consumption and resistance to temperatures up to 45°C. The 9145 will enable us to offer an extremely competitive solution to SME, SMB and IT verticals; and will emerge as a backbone for their operational activities."

Eaton 9145 UPS would be available all over India by mid September, via Eaton's authorized distributor Redington. Eaton has around 400 partners in Tier 1 and Tier 2 cities and wants to expand in Tier 3 and Tier 4 cites soon. Eaton has service centers in 830 cities and has authorized service centers at 82 locations. It offers Service Pack" as a business model for channel partners. Eaton recently launched Go North campaign in North India to promote sales of its single phase UPS amongst channel partners.

Speaking to The DQ Week, Virmani updated "Today, the manufacturing segments are looking at increasing productivity and reduce operation costs and Eaton offers energy-saving technologies for power protection to various healthcare, transportation, government and public sector. Eaton helps its partners to pitch to customers who offer solutions in the space of cloud, business applications, big data, virtualisation and convergence.

Eaton 9145 allows smart thermal management to operate in high temperature environments up to 45°C.. Eaton has designed this high-performance product with an output factor of up to 0.9 on 6 - 20 kVA models, thus offering 28 percent more power than other competitive products in this segment. With the launch of 9145 UPS, Eaton is offering world-class energy efficiency of up to 98 percent in ECO mode and 94 percent in online mode, as a result reducing consumption and heat dissipation.

Eaton 9145 UPS allows users to track capacity and monitor power usage via user-friendly graphic LCD. This empowers users to make informed decisions on capacity and power usage, through a detailed view of status indicators. The 9145 also comes with a two-year warranty on UPS and one year on internal battery, which is an added plus.

Eaton Power Quality is a 21.8 billion dollar power management company, operating in India since 2000, provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. A global technology leader, Eaton acquired Cooper Industries plc in November 2012. Eaton has approximately 102,000 employees and sells products to customers in more than 175 countries. . It has a manufacturing facility of 8 million UPS/year. In Asia Pacific, it has 49 manufacturing sites with 2 in India. It has innovation centers in USA, China and India. Globally, till date Eaton has 9000 patents and has added 800 patents in 2012. Eaton has more than 13% market share in Asia Pacific market and claims to be No; 1 player in China, No 2 worldwide and No 3 in India.