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Eastern Logica to strengthen retail and Lenovo distribution

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DQW Bureau
New Update



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Eastern
Logica Infoway Ltd (ELIL) has bagged the award for the Best RD at the
national level from notebook major Lenovo in April. ELIL is all set
to focus on the retail segment and is planning to come up with
exclusive retail outlets, particularly eying the monitor major,
Samsung.

Besides
this,
the company is also planning to strengthen its Lenovo notebook
distribution system across West Bengal and is optimistic enough to
take it to the 'numero uno' slot for the region. “Presently,
Lenovo occupies 10.4% marketshare in the Indian notebook segment and
in Bengal, it is 21%, while other competitors have a negative 10% gap
in the region. I am now going to focus on taking Lenovo to emerge as
the largest marketshare holder in Bengal,” said href="https://www.dqweek.com/rajarshi-ghosh-quits-epitom-networks">Gaurav
Goel, MD,
ELIL. With Lenovo featuring as the prime brand in terms of
distribution for ELIL, revenues from distribution and retail of
Lenovo products comprises about 25% of the company's total gross
revenue. Growing at a pace of 40% y-o-y for the last 3 years, ELIL
closed the last financial year at Rs 148 crore from which retail
revenues accounted for 37% of the total gross. This year, however,
ELIL is projected to have a 20% y-o-y growth with Goel predicting the
total gross revenue to stand at Rs 180 crore.

Explaining
his move to continue to focus on Lenovo, Goel said,“Lenovo accounts
for our major distribution brand. Average monthly sale for Lenovo
notebooks is around 2800, out of which, we sell 2000. We want to
strengthen this figure further.”

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On a
previous
occasion, Samsung had also considered appointing ELIL as their
regional distributor, but retracted on account of the clash of
exclusive distribution model of both Samsung and Lenovo.

However,
ELIL
is considering to open a new Samsung exclusive retail outlet apart
from its strong hold of 7 multi-brand outlets and 1 Lenovo exclusive
outlet.


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