Advertisment

Duty cuts more a bane than boon at present, say resellers

author-image
DQW Bureau
New Update





Advertisment

What is good for some is bad for others. It is true in the case of union

government’s recent announcements of reducing the custom duty on IT products

from 15 to 10 percent and re-moving excise duty completely on products such as

processors, hard disc drives, floppy and CD ROM drives. The government also went

ahead to abolish Special Additional Duty (SAD) of four percent.

While all these sops for IT and other industries are termed as election stunt

by some, the campaigners term it as reform-oriented and giving boost to the

economy for further gro-wth. However, IT traders have their own tale of woes as

they have to manage some loss due to this sudden development, while buyers are

demanding change in price with immediate effect.

Although, the industry feels that the duty cut will improve the sales of PCs,

their immed-iate concern is managing the loss. Many resellers in the local IT

market are not ready to im-plement the price change as this will incur a big

loss for them. However, customers are also delaying their buying deci-sion till

they get the new price.

Advertisment

Meanwhile, registered sys-tem integrators are saying the new structure would

give more benefit to the local assemblers who bill only components while

building a PC. While local assemblers are expected to give reduction up to Rs

4,000 on a PC, the system integrators will be able to cutback only Rs 2,500 to

Rs 3,000 as they end-up paying more tax inspite of the CENVAT claiming process,

acc-ording to system integrators.

"We welcome the govern-ment’s move to cut duty on IT products

especially in PC com-ponents which will help the pe-netration of computers.

How-ever, the sudden announce-ment surprised everyone as we are holding huge

inventory and customers are demanding price slash with immediate effect. We are

forced to reduce the prices, ending up in loss," said a leading

sub-distributor and stockist in the local IT market.

Expressing similar view point, another leading retailer who focuses mainly on

end-user business, said, "We have to sell products at least at a 10 percent

loss to make the sales happen. Most of the buyers, both corporate and home

seg-ments, are delaying their purch-ase decisions expecting further duty cut and

sops in the vote-on-account budget, to be pre-sented in the parliament in the

first week of February. Resellers who operate with huge inven-tory are stuck and

helpless."

Advertisment

"I agree that we are facing loss in business due to this new

announcement. However, any government cannot keep in-forming the market about

po-ssible duty cuts, sops and other benefits beforehand. Resellers should

welcome this move as it will increase the business manifold and in business,

pro-fits and losses are part of the game. Moreover, we can req-uest the

distributors and ven-dors for some price adjustment or back-end benefits which

will lessen our burden," said another leading reseller and key partner for

TVSE.

Meanwhile, the direct impor-ters are in for a huge loss as they would not be

able to get any price adjustment from anyone. "Only just before the day of

announcement, we cleared a big consignment from the customs paying all the

dut-ies. Now, we are in a shock as our losses run in to several lakh. Already,

we are not able to earn good margins in business and this will only add up to

our problems," said a leading im-porter who is part of a Middle East-based

business group.

However, the resellers in the local IT market are happy that grey business

will come down due to this duty cut. "Normally, grey business had been a

big threat for all of us as we are not able to offer prices that com-petitively.

Now, the new duty cuts will help to improve sales through proper channel,"

pointed out a reseller operating in Ritchie Street.

Advertisment

Added a leading networking player in the market, "We all should welcome

this move as this will only improve IT busi-ness. We should not cry about the

short-term problems and we should see the long-term benefits. We all are sure

the pre-sent duty cuts will give nece-ssary fillip to the IT industry and its

growth in the country."

"The government should have indicated this and they could have

implemented this new duty cuts from March 1, 2004. Now, all the resellers in the

market are carrying huge stocks and we are in talks with some vendors for price

adjust-ment and back-end support. Already, Samsung has agreed to look into this

matter," said a leading sub-distributor in Ritchie Street.

S Gopikrishna


Chennai

 

Advertisment