DOMO forays into peripherals market

DOMO Gadgets. a Multi Division Organization with its corporate headquarters in Mumbai, is gearing up to foray into computer peripheral market and is planning to launch laptop speaker, keyboard and mouse product-line.

Mazher Shaikh, business development manager, DOMO Gadgets said, "We are primarily a tablet and smartphone manufacturing vendor. Looking at the market scenario and post establishing ourselves in the mobile market, we are now getting into computer peripheral market." DOMO will roll out its product lines of laptop speakers, keyboard and mouse in the coming week. Going ahead, they have plans to launch 3D glass for their tablets in immediate future.

DOMO is setting up its own distribution setup in India, soon in South Africa, Botswana, Zimbabwe, Brazil, Middle East and other regions. Shaikh said, ‘Till recently, we were selling our products through online medium via our own e-commerce portal and most of the portals present in the India market like e-bay, flipkart, snapdeal and more."

The company for its IT peripheral business will now have a channel model wherein they are planning to appoint one national distributor and regional distributors in various regions. Shaikh said, "We are yet to finalize on the national distributor but have appointed RDs in Chennai, Delhi, J&K, Andhra Pradesh, and Mumbai (south only)." He further added, "We are looking for RDs in cities like Kolkata, Haryana, Gujarat, Kerala, Navi Mumbai, Vashi, Thane, other regions of Mumbai."
Along with this, the company is setting up its service centers along with the appointment of RDs in each region. Till now the company had a specific website for post sales support and complaint registration. Adding to this, Shaikh said, "Service has been our strength and we don't compromise in this aspect. We through our online support have penetrated even into Tier-3 type cities. But with the channel model in mind, it is always beneficial to have a local support centers." He further added, "We are planning to add 10-15 service center in first phase and then scale up in future. We are looking out for partner who can fulfill our stringent requirement and deliver upto our expectations."

The company has about 6 channel partners as of now but they plan to increase the count to 300 across India. Shaikh said, "We are hoping to have a balance of 50-50 where 50% will cater to all our products while the remaining will be exclusively either do our peripherals or tablet/ smartphone business."

To further aid the partner community, DOMO is coming out with a website for partners which will go live on 20th July. Also, certain volume level schemes are in the pipeline, which will be rolled out post the launch of its new product lines.

DOMO was established in 2011 and has a network of regional offices and affiliates across the country. The company has interests that span across manufacturing, servicing and distribution of gadgets. Also, the company is planning to appoint a service head to look after their new service and support setup