DISTREE Events set to expand in Asia Pacific market

In its effort to expand into the Asia Pacific market, DISTREE Events has planned to organize regional channel event in Singapore from November 12 to 14, 2013.

The event, in its first edition, will be staged at the Shangri-La Rasa Sentosa Resort in the Asian country. The Asia Pacific will cover major markets in Saarc, South East Asia and Oceania, with top distributors, retailers and e-tailers marking three-day event. This includes representatives from more than 20 countries, including strategically important emerging markets such as India, Indonesia and the Philippines.

"We've been listening closely to the needs of ICT and CE brands," explained Farouk Hemraj, CEO at DISTREE Events. "They understand the power of our event format and have expressed a clear interest in seeing us expand into Asia Pacific. We have invested in developing our local resources in the region and canvassed the opinions of major distributors and retailers operating in the market. The time is now right for this next step in DISTREE Events' international expansion."

The event will offer a compelling combination of pre-scheduled one-on-one meetings, conference program, exhibition, awards, new technology showcases and workshop sessions to deliver a comprehensive business development platform for both vendors and channel partners. The event will also include an ‘invitation only' Strategy Forum for senior executives to discuss the major issues and trends impacting market growth and development.

More than 400 delegates, including senior executives from the top volume distributors and retailers operating in the region, will also attend the event. "As with all fast-growing and dynamic markets, vendors need a solid understanding of the channel landscape to develop and expand their routes-to-market," said Ashish Kapahi, event director, DISTREE Asia Pacific.

The first vendor-neutral channel awards for the region will also take place at DISTREE Asia Pacific 2013. The ‘APAC Channel Academy: 2013 Awards' will celebrate excellence in IT retail and

distribution. The awards will cover multiple product categories, with the winners decided by a live electronic vote during the event's Gala Dinner.

Kapahi added, "DISTREE Asia Pacific is the perfect opportunity for vendors to make a real impact with the top buyers and senior channel executives from across the region. The pre-event research has given us a wealth of data on the size and structure of channels in Asia Pacific. We look forward to discussing the opportunities that exist with vendors in the coming months, and welcoming them to Singapore in November 2013."