Discreet announces Aditya as national distributor for desktop solutions 

Discreet, a division of Autodesk, has announced the launch of three new

desktop solutions for Web content creation. The products, cleaner streaming

studio, cleaner central and plasma are part of the company’s new range of

desktop solutions launched internationally.

Discreet has also announced a national distribution agreement with New Delhi

based Aditya Infotech for its desktop line of software including the above

mentioned products and its award winning solutions such as 3ds max, combustion

and character studio. Aditya Infotech will work with a team of value-added

resellers (VARs) to distribute Discreet products across the country.

“With these three new products and the tie-up with Aditya Infotech, we are

making a strong push towards popularizing our desktop solutions. This is in line

with the Discreet global strategy. We believe that there is a huge market for

these products in India. While plasma is targeted specifically at the web

development community, cleaner streaming studio and cleaner central are for the

Entertainment, Corporate, Education, Government as well as the web community,

who need to deliver powerful live and on demand videography, educational and

corporate communications, promotions or produced content via streaming media,”

said Pankaj Kedia, Regional Manager, South Asia, Discreet.

“The tie-up with Discreet is a step towards the Company's direction in the

field of multimedia and this will give us an opportunity in becoming a solution

provider in the field of animation, broadcast, editing and streaming

segment," said Aditya Khemka, CEO, Aditya Infotech.

"Discreet is an established name in broadcast and animation industry and

we are confident that together we would be able to expand and serve the market

in a much better way by taking our country forward towards the very high

potential line of Animation and Graphics," he added.

Cleaner streaming studio is a powerful compilation of Discreet’s most

popular streaming software that helps industry professionals elevate workflow

capabilities. Cleaner central is a high volume digital content mastering system

that offers automated, distributed method for customers managing multiple

volumes and formats of streaming media. Plasma is a professional 3D animation

software for creating compelling 3D content for Web interface, graphics, and

interactive 3D.

Based on Discreet's award-winning 3D technologies, plasma software was

created for 3D on the Web and first-time 3D enthusiasts, artists and designers

working with vector art to benefit from a professional 3D toolset. With its

unparalleled connectivity with Macromedia Flash MX and Macromedia Director 8.5

Shockwave Studio, plasma allows web designers and artists to fully tap into

their creative mind, making the creation of 2D and 3D web elements an easier

process than ever before.

DQW News Bureau