Digital Infotech is Chirag PC disti

DQW Bureau
New Update


Siliguri-based Digital Info­tech has been appointed as the

exclu­sive distributor for Chirag branded computers for North Bengal and Sikkim.

“It been about three months now the brand has been launched here and we are

currently concentrating on brand building and genera­ting awareness among the

end users,” said Rajesh Lahiri, Director, Digital Infotech.

As part of their brand building campaign in the region,

Chirag participated in the recently held computer trade fair at Siliguri as main

sponsors. “We had set up a stall promoted by Chirag in the exhibition. Being

the largest fair in this region, it provided a nice platform for us to showcase

our products and a good mileage for brand building,” he said. “We received

satisfying response from the visitors at the fair and our purpose of branding is

more or less solved. People are aware of the brand and we have received lots of

enquiries. I am expecting good business in the coming months,” he informed.

Rajesh Lahiri, Director

Digital Infotech

Lahiri is very hopeful of the new product range. “We are

now highly focused with this brand. I hope Chirag PCs will do good business

since it has an advantage of local origin. The product quality is also good

combined with reasonable pricing,” he commented. For the first three months

the target was to create brand awareness. Total units sold during this period

are over hundred and fifty. “From April onwards our target is to sell at lest

100 units per month,” he said. Digital Infotech is presently appointing

dealers across the region. “Other than Siliguri, we are also appointing at

present one dealer for each prominent places in this area, like Darjeeling,

Kalimpong, Jalpaiguri, Kooch Behar, Gangtok, Malda, etc.” he informed.

Started off with BPL and IBM PCs four years back, Digital

Infotech has come a long way. “From the beginning I have been in this field.

In 2002 I left my job to do my own business and formed the company,” informed

Lahiri. At present Digital Infotech is selling Creative and Odyssey branded

products for this region along with IBM.

The company is also planning to open two exclusive retail

showrooms in Raigunj and Kooch Behar by May. The market surrounding these two

towns is growing in a big way. “It is estimated to be about 200 PC per month

including home, government and corporate sector. Therefore, I am expecting a

good business from my showroom to be opened there,” he concluded.

Piyali Guha, Siliguri, March 14