Desmat, one of the brands of Rational Business Corporation (RBC),
a computer and statio-nery company, as a part of its ‘Manali Hungama 2003’
sch-eme, took 60 people from Delhi to Manali on a five days trip.
To promote its compatible inkjet cartridge range, Desmat had
launched the ‘Manali Hun-gama 2003’ in Delhi. In order to benefit from the
scheme, the dealers and distributors were given a certain target to fulfill.
Although the scheme was for a short period, from Nov 1-15, however, according to
the company release, it received an overwhelming response from the market.
"This was mainly because, as per the scheme, the dealers
could enjoy Manali in winter; no other exciting scheme was being launched in the
market and dealers and distributors were also looking forward for some kind of
relaxation," the release stated.
According to the company release, projects in pipeline inc-ludes,
launch of a complete sol-ution for thermal transfer prin-ters and fax machines.
The co-mpany will also start a Techni-cal Support Center (TSC) for refillers. In
this center, a comp-lete guideline for refilling of new laser cartridges would
DQW News Bureau