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Dell, Reliance to offer mobility solution together

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DQW Bureau
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Dell announced a bundling offer for its select range of Notebooks/Netbooks
with specially designed wireless broadband package from Reliance. To be marketed
as 'NetConnect Broadband Plus', the wireless broadband package will include a
USB card and six months of unlimited wireless broadband (subject to a 'fair use'
cap) on purchase of a Notebook/Netbook. Upon completion of offer period,
customers can choose to enter any of existing Reliance plans available at that
point of time. According to the agreement between the two companies, Dell will
make these bundled computing products available through its established channel
across the country.

Mahesh Bhalla, Director and GM-Consumer Sales, Dell

Mahesh Bhalla, Director and GM-Consumer Sales, Dell India stated, “Internet
proliferation along with attendant benefits across business as well as personal
use has been a key driver in the PC market. But the real catalyst in laptop
sales would be when Internet access becomes easier, affordable and consistent.
This is the first step towards Dell's objective of becoming complete solution
provider. The offer will allow 'computing on the go' and is best suited for
video streaming, video surveillance, rich media content and superior Internet
browsing.”

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“The Internet and laptop penetration in the country is growing at a
phenomenal rate of over 20 percent per annum, giving us tremendous potential to
jointly tap and offer greater value to our customers. This alliance with Dell,
together with vast footprint of Reliance will further catalyze the growth of PC
and internet penetration, especially beyond the top cities in the country,” said
Vrajesh Shelat, Head-Wireless Data Business, Reliance Comm.

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