Dell has kicked off of its ‘Back to College’ scheme for 2015 with exciting offers for its college going audience. Through the Back to College campaign “Learn It Share It Make It Happen” Dell aims to encourage college students to explore their creative side and identify their fortes through the use of personal technology.
Dell will conduct several online activities and contests like, #CarryYourColour Picture Contest encouraging students to upload pictures with their favorite colours on Dell social media properties, and #PackedwithPotential contest to drive user generated content highlighting how colours are an extension of one’s personality. With #LearnitShareit campaign, Dell will showcase through videos how technology plays a vital role in achieving more. The engagement will inspire the student crowd to practically apply and share knowledge gained from their daily classes, taking their education beyond the realm of classroom teaching.
The integrated 360 degree campaign plan aims to connect with the youth, especially college students across the country on various offline and social media platforms like Twitter & Facebook. Dell also announced the launch of its new Instagram account recently to increase its social connect and engagement with a new age audience inspired by hashtags.
As part of the offline activation, Dell will be reaching out to college students across India through the Dell Campassador engagement program under which Dell has appointed student Campassadors in over 50 colleges across 9 cities, who specialise in engineering, management, science and humanities. These Campassadors will be representing Dell in their college campuses, exhibiting dynamic use of personal technology and creating content for the contests and activities conducted under the Back to College campaign.
Ritu Gupta, director, marketing, consumer and small business, Dell India said, “The “Learn. Share. Inspire” campaign is driven by the potential of technology to transform the lives of college going students. Students, at this phase in their lives are looking to perfectly balance their academic and social lives, and technology gives them the platform to do this. This Back to College season, our goal is to be present on the platforms that are most familiar to them, be it at their college or where they like to hang out online. Through this campaign we also aim to better equip college students to combine their creativity with technological knowhow, allowing them to not only acquire but to also share and exchange knowledge in an increasingly social age.”
In its biggest Back to College consumer offer to date, students buying a Dell Inspiron laptop can avail offers worth Rs.11,298 (by paying just Rs.1699/). Getting students prepared for a new year at college, the offer includes gift vouchers from Levis or Jabong, powerful, bass-driven sound with Sennheiser earphones, 1 year additional warranty and Dell’s pioneering Secure Laptop Pack consisting of a 1 year license for MacAfee antivirus software and Absolute Lojack.
The Back to College offer is valid on Inspiron notebook purchases (Core i3, i5, i7) made on or between 29th May 2015 and 30th June 2015 across the country from authorized Dell outlets or dell.co.in