Dell launches 250th exclusive store in Bengaluru

Dell has announced the opening of its 250th exclusive store at Brigade Road, Bengaluru. The store was inaugurated by Phil Bryant, VP, Consumer and Small Business Sales, Dell. With recent revamping in the business module Dell is aggressively focusing on expanding its retail presence across market tiers, and plans to open 400 stores by March, 2015.

The store will offer the entire range of Dell's consumer products - laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, Venue tablets, as well as related peripherals.

Each Dell Exclusive Store is a commitment to enhancing the overall technology experience for consumers. Dell is cognizant of the process and endeavors to deliver a rich, interactive and informative technology experience to induce an informed purchase decision. 

The opening of the 250th store will augment Dell's retail presence thus reiterating its commitment to the Indian market in the wake of becoming the Number 1 player in the Indian PC Market as of Q1, CY2014. The combination of a new GTM strategy, attractive pricing, variety of products, and rapid retail expansion across multiple formats with a focus on tier 2 and tier 3 markets has resulted in the strengthening presence of Dell in India.

Recognizing its partners as a key factor contributing to greater reach and customer access Dell is working towards a three-fold objective of stronger commitment, faster response time, and overall growth for the partners.