Dell finally enters Bihar

Dell has finally entered the Bihar market. And following its policy of a
appointing a single dealer in every region, the vendor has appointed Krishna
Agencies as its sole distributor for the region.

Already dealing in HP, Xerox, Compaq and other brands, acquiring the sole
distributorship for Dell has been a major growth driver for Krishna Agencies.
With the emergence of Patna as a potential growth driver in the eastern half of
IT sector, major hardware and software manufacturers are now targeting the
region.

“It was quite tough to get the distributorship of Dell. The market here, like
most of the metros, is laptop-oriented rather than desktop. We are concentrating
on the laptop segment for the time being to maximize the sales,” said Navin
Gupta, Director, Krishna Agencies.

Compared to other brands, Dell has been a latecomer in the market segment
across the nation. In Patna, the launch was delayed because of the lack of
proper acquaintance with IT. However, in the very next month of the release,
Krishna Agencies sold out the entire stock of Dell laptops. “I had expected a
boost in the IT segment to come by May, but I never expected such a rush. Now,
the demand for Dell laptops is higher than the available stocks in the market,”
Gupta added.

“Although HP is the market leader in Bihar currently, Dell may soon out run
the company. The primary advantage Dell has over other brands is the choice of
colors, design layout and varied customizations available. Indeed, Dell laptops
can be configured in accordance to the user's needs and the budget,” he quipped.

With the introduction of the new technology of mobile SIM browsing facility
in laptops, it is expected that in three months time, Dell may own a marketshare
of 25 percent in Bihar.

Avishek Rakshit