Dell conducts nation-wide partner visits

Dell India has recently completed its month long Engage, Empower and Excel campaign. This large-scale campaign-which started in the month of August-did not only have sales motive, but the core objective of this nation-wide campaign was touching base with IT dealers on the ground level and understanding each partner's issue and their requirement. This campaign saw participation from different Dell departments including service, tech support, finance, customer care, merchandising, etc. This was the first-of-its-kind of initiative where a team of 15-20 Dell top level executives visited channel partners premises and tried to sort out partners problems on the spot.

Speaking exclusively to The DQ Week, Sanjay Yadav, country head, sales and distribution, CSMB, Dell India, said, "This was an initiative to cover important cities of the country and touch base with our partners at the ground level. I had visited Delhi Nehru Place market. During our interaction, we made a serious attempt to get the perspective from our partners on product road map, what do our partners expect from us and how better we can address their need and help them to offer healthy, secured and profitable business. In some cities, we conducted exclusive roadshows and dealer meets."

It was a great experience for the entire Dell team. Under the campaign, Dell visited 1,200 IT retailers stores and premises in 60 cities. During the survey, partners discussed their plans and problems with the top level executives of Dell departments.

Sharing the feedback post the survey Rtn Muthuswamy A of Softech told The DQ Week, " We appreciate Dell's campaign. Mahesh Bhalla along with his team visited my store. It was for the first time that senior people came and met on a one-to-one basis. We told Dell to set up Tamil speaking call centers in our region and increase merchandising activities as well. The team was prompt to take immediate action on our feedback. In my opinion, every vendor should follow Dell's step and engage with their partners more frequently."

Similarly Anand Karnani, from Savera Marketing, Kolkata said, "The 'Halla Bol' campaign was a very aggressive channel initiative introduced by Dell. The team trained our staff on customer handling and guided on new product line. We would want Dell to take such initiatives on a regular basis."

When asked about Dell's objective behind this campaign, Yadav said, "The prime objective was to understand each market's need and focus more on upcountry or smaller market for our merchandising activities. Before the festive season commence, we would want this campaign to enhance customer connect and partners should gear up with all the marketing and product knowledge."

Now, after this extensive partner survey, Dell India will start acting on partners feedback and start solving their issues on priority basis.