Dell channel strategy now 'official'

Dell announced the launch of its commercial partner program-PartnerDirect, to

make its products available to customers across the Indian market. PartnerDirect

is Dell's global program to strengthen relationships with channel partners and

expand Dell's accessibility to customers, especially small and medium

enterprises (SMEs). Dell also announced that it will extend its outreach to

customers beyond the metros into tier-1 and 2 towns and cities. The program will

play a significant role in providing customers with more choice, flexibility and

value when investing in Dell Solutions.

“We're progressing quickly and positively with our channel strategy,

strengthening relationships with partners and ultimately, customers. We have

commenced rollout of our PartnerDirect program across Asia-Pacific, and are

delighted to bring it to India. Over the last few months, we have spoken to

hundreds of partners and the feedback we received from them has been invaluable.

We have more than 30,000 global partners around the world who generated

approximately $10 billion in Dell run-rate revenue last year,” said Paul-Henri

Ferrand, President-APAC, Dell.

“India is the fastest growing major market for Dell worldwide, and we

continue to see tremendous opportunities for further expansion. We are committed

to building strong and mutually beneficial relationships with our channel

partners that will allow us to take the Dell brand and advantages into the

remotest corners of the country,” said Rajan Anandan, VP and GM, Dell India.

“Our PartnerDirect program gives us immense leverage to tap the great

opportunity presented by the rapidly growing SMB segment, which we have not

addressed so far, as well as meet the technology needs of customers in cities

like Ahmedabad, Jaipur, Lucknow and many more,” he added.

The PartnerDirect program gives solution providers the ability to provide

their customers differentiated technology offerings, build-to-order custom

configuration, custom factory integration and drop-ship capability. With this

program, solution providers can enjoy access to joint marketing programs, sales

and customer care, and a soon to be introduced dedicated partner website.