Dell announced the launch of its commercial partner program-PartnerDirect, to
make its products available to customers across the Indian market. PartnerDirect
is Dell's global program to strengthen relationships with channel partners and
expand Dell's accessibility to customers, especially small and medium
enterprises (SMEs). Dell also announced that it will extend its outreach to
customers beyond the metros into tier-1 and 2 towns and cities. The program will
play a significant role in providing customers with more choice, flexibility and
value when investing in Dell Solutions.
“We're progressing quickly and positively with our channel strategy,
strengthening relationships with partners and ultimately, customers. We have
commenced rollout of our PartnerDirect program across Asia-Pacific, and are
delighted to bring it to India. Over the last few months, we have spoken to
hundreds of partners and the feedback we received from them has been invaluable.
We have more than 30,000 global partners around the world who generated
approximately $10 billion in Dell run-rate revenue last year,” said Paul-Henri
Ferrand, President-APAC, Dell.
“India is the fastest growing major market for Dell worldwide, and we
continue to see tremendous opportunities for further expansion. We are committed
to building strong and mutually beneficial relationships with our channel
partners that will allow us to take the Dell brand and advantages into the
remotest corners of the country,” said Rajan Anandan, VP and GM, Dell India.
“Our PartnerDirect program gives us immense leverage to tap the great
opportunity presented by the rapidly growing SMB segment, which we have not
addressed so far, as well as meet the technology needs of customers in cities
like Ahmedabad, Jaipur, Lucknow and many more,” he added.
The PartnerDirect program gives solution providers the ability to provide
their customers differentiated technology offerings, build-to-order custom
configuration, custom factory integration and drop-ship capability. With this
program, solution providers can enjoy access to joint marketing programs, sales
and customer care, and a soon to be introduced dedicated partner website.