Dell announces initiatives and incentives to encourage 'green' behavior

Dell has introduced two new initiatives
designed to promote a green approach towards technology adoption for
consumers in India-discount coupons and the ' href="http://news.ciol.com/BusinessWire/Business-Science-amp-technology-Leisure/Dell-Announces-Initiatives-and-Incentives-to-Encourage-Green-Behavior-in-Consumers/21836/0/">Dell
Go Green
Challenge'. These initiatives are the latest in Dell's mission to
make 'being green' easy and cost-effective for customers.

Customers in India who send their old
systems to Dell for free recycling will be eligible for special
discount coupons, toward the purchase of their next Dell system. This
coupon, offering a discount of Rs 1,000, may be used for purchasing
any Dell system, directly from Dell for any of its product lines.
Dell hopes that style="background: rgb(255, 255, 255) none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">the
recycling
discount coupons will encourage PC recycling among its consumers.
Available globally, Dell has now extended its href="http://dqchannels.ciol.com/content/space/109071604.asp">free
recycling
program for consumers in India to accept computers from any vendor.

The 'Dell Go Green Challenge' is an
effort to raise awareness and community involvement in green
initiatives in India. The challenge invites users to share
photographs, videos and other innovative depictions of key issues,
concerns or thoughts on green technology at www.dellgogreen.com. The
contest will run for two months, during which the community will vote
for their favorite entries.

Additionally, the forum will offer a
platform for the green enthusiasts to gather in the virtual space and
share ideas, thoughts and visions on the issue. The 20 entries
receiving the most votes from the community will be recognized online
and through small gifts, while a panel of judges, selected for their
longstanding commitment to environmental concerns, will decide the
three winning entries. The winning entry will receive a Dell Inspiron
14-inch laptop, the first runner-up will receive a Dell Mini and the
second runner-up, the Dell Inspiron Zino.

Mahesh Bhalla, Executive Director and
GM-Consumer, Dell India, said, “As one of the world's leading
providers of technology, we recognize our responsibility to ensure
that technology is recycled at the end of its usable life. Dell was
in fact the first computer company to offer its consumers free
recycling worldwide, and both these initiatives are designed to
create awareness among consumers on recycling of PCs in India.”