DealChaat brings shopping deals to your smartphone

Ideafarms has launched DealChaat, only one of its kind of location-based, last minute-last-mile deals advertising, promotion and marketing service for business owners and advertisers in India.

DealChaat is a smartphone shopping app with a vision of upgrading users from the coupon based deals model and to promote the use of mobile technology to shop and make an informed decision while buying. This unique mobile application is all set to revolutionize the ways of an Indian shopper by connecting the users directly to merchants, brands and advertisers on the basis of locations and offers. Therefore, while on one hand the shoppers will have the best deals right at the tap of a finger, the merchants and dealers will be able to attract the attention of the buyers instantly.

The app has so far 3,000 merchants/brands in Delhi/NCR region which are promoting their deals on this platform through the merchant web console. The app allows a smartphone owner to get the best deal under any product category near to his/her location as chosen by the radius of search.

According to Atul Chawla, CEO, DealChaat, "With our increasing adoption of smartphones we have come to a point where we use our devices virtually anywhere and everywhere. This adoption has given us the idea of DealChaat where we can offer a shopper the best deals in his/her surrounding area when they are out shopping. This also provides an opportunity to merchants and advertisers to maximize their visibility and sales in their immediate geography."

Chawla further added, "With positive response from the users, brands and merchants we are looking to take the app to all the major cities of India in the coming months."