DCTA plans strategies to boost channel operations

DQW Bureau
18 Sep 2003

DCTA in keeping up with the promises to make the association more proactive and the need to give it a face-lift, seem to have star-ted. JP Bansal, General Secre-tary, DCTA, informed, “We have been approached by vendors, distributors and resellers, to undertake their various promo-tional schemes. We would be doing it through e-mails, distri-bution of brochures and hosting of banners, posters in 450 esta-blishments located all over Delhi.”

It has also formed an execu-tive body, which will work in tandem with all the office bea-rers. The association is also try-ing very hard to give the asso-ciation a prominent place in the market. As a part of the strategy it has started getting in touch with all the vendors and distri-butors, informing them about their activities. 

DCTA has also undertook the promotion of newly launched products, which have been dis-played at prominent outlets in Nehru Place, along with provi-ding brochures and posters. 

“We are also planning to come out with certain major events every quarter, starting with the Diwali dinner. We have plans to organize family tour, family get together, cricket match etc,” stated Bansal. He also informed about their full support to vendors or distri-butors that should they have any issue or suggestion pertain-ing to the channel or IT industry at large.

Keeping the consumers sec-tion in mind, it has also started with rating products based on quality, performance and price in each product category and educating consumers to make a choice about product. 

Apart from Nehru Place, Delhi is also witnessing a num-ber of other areas coming up as IT markets–Wazirpur, Jana-kpuri etc. Therefore, not to make the resellers of other areas left out and to widen the membership base, DCTA held a meeting at Wazirpur Comm-ercial Complex. It is also upda-ting its reseller database and claim to have an authentic data of 10,000 people in the trade.

Karma Negi

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