DCTA keeping a check on channel activities

As the unorganized channel players gather themselves up to have a more organized presence, the role of a channel’s body like DCTA (Delhi Computer Traders Association), is becoming more and more important. The body is taking steps to ensure that it has a tab on the channel activi-ties in the region.

In a recent development, the association has sorted out a long-standing dispute between Delhi based Balaji Infotech and Computer India. “For more than three years, there was this problem going on between these two companies and eventually, they sat down with DCTA members and we sorted out the matter,” informed, Mahinder Aggarwal, President, DCTA. As a result of the initia-tive, Computer India has paid back more than Rs 25,000 to
Balaji. 

In another move, the asso-ciation swung into action when Delhi based Zee Com-puters was robbed of more than Rs 3.5 lakh. “There was this customer from Delhi, who purchased three notebooks worth more than Rs 3.5 lakh from Zee. The deal was done through JS Javeri of Crown TV. So when Zee could not get their payment for quite sometime, then we decided to get the payment from Javeri and lodged a FIR against the culprit,” Aggarwal added.

The association has taken a lot of activities into its focus. The association is closely work-ing with vendors and distribu-tors to keep a check on basic issues like–warranty, stop pay-ment of cheques and back-end payments as well.

Zia Askari