Dax Networks bags Tamil Nadu Govt deal



Along with the recent
foray into the IP surveillance area by launching a range of IP
network video surveillance solutions in India, which allow
enterprises to constantly monitor their businesses at any time from
any place in the world, the Chennai-based Dax Networks has also
bagged a deal of about Rs 7 crore from the Tamil Nadu Government to
computerize hospitals in the state. Subashini Prabhakar, CTO, Dax
Networks said, “As per the deal, we would be computerizing 800
hospitals in Tamil Nadu with our IP surveillance products and network
storage solutions. Our partners would be playing a vital role in
executing this.”

Speaking about the
business prospects in bagging this government deal, Prabhakar said
that the company has witnessed a business growth with a major
contribution from the government vertical which accounts to about 35
percent. According to Prabhakar, it is a significant deal for Dax
Networks because the healthcare segment is emerging as one of the
fast-growing service sectors in India, contributing six percent to
the country’s growth domestic product (GDP).

With this initiative,
Dax
Networks aims to gear up to strengthen its channel partners to
position its new products in different verticals of the market. “We
market our products to the end-users only through our system
integrators spread across India and will continue with it,” said
Prabhakar. Currently, there are over 250 channel partners for Dax
Networks. For this project, Dax Networks has trained its existing
channel base by conducting a three-day program in January, which
enables partners with in-depth understanding of
Dax Networks’ solutions, and get them to be more customer focused
in their business approach.

Talking
about
the company’s business plans and its channel strategies for
the FY ’10-11, Prabhakar said, “
As the market opens up, we
are strategizing on introducing new solution-oriented products and in
order to sustain our lead in the competitive market. We are now
gearing up to strengthen our channel partners to position our new
products in the market. Our plans for 2011 is to drive several
marketing initiatives for partners, including incentive programs and
to help them in configuring solutions while also imparting intensive
technical training. We have also planned several roadshows and
seminars to evangelize the technology and we will associate partners
in these activities. As we see more prospects in the rural networking
domain, we would make our partners to get stabilized in initiating
government projects.”

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