Dax Networks bags Tamil Nadu Govt deal

Along with the recent

foray into the IP surveillance area by launching a range of IP

network video surveillance solutions in India, which allow

enterprises to constantly monitor their businesses at any time from

any place in the world, the Chennai-based Dax Networks has also

bagged a deal of about Rs 7 crore from the Tamil Nadu Government to

computerize hospitals in the state. Subashini Prabhakar, CTO, Dax

Networks said, “As per the deal, we would be computerizing 800

hospitals in Tamil Nadu with our IP surveillance products and network

storage solutions. Our partners would be playing a vital role in

executing this.”

Speaking about the

business prospects in bagging this government deal, Prabhakar said

that the company has witnessed a business growth with a major

contribution from the government vertical which accounts to about 35

percent. According to Prabhakar, it is a significant deal for Dax

Networks because the healthcare segment is emerging as one of the

fast-growing service sectors in India, contributing six percent to

the country's growth domestic product (GDP).

With this initiative,

Dax

Networks aims to gear up to strengthen its channel partners to

position its new products in different verticals of the market. “We

market our products to the end-users only through our system

integrators spread across India and will continue with it,” said

Prabhakar. Currently, there are over 250 channel partners for Dax

Networks. For this project, Dax Networks has trained its existing

channel base by conducting a three-day program in January, which

enables partners with in-depth understanding of

Dax Networks' solutions, and get them to be more customer focused

in their business approach.

Talking

about

the company's business plans and its channel strategies for

the FY '10-11, Prabhakar said, “As the market opens up, we

are strategizing on introducing new solution-oriented products and in

order to sustain our lead in the competitive market. We are now

gearing up to strengthen our channel partners to position our new

products in the market. Our plans for 2011 is to drive several

marketing initiatives for partners, including incentive programs and

to help them in configuring solutions while also imparting intensive

technical training. We have also planned several roadshows and

seminars to evangelize the technology and we will associate partners

in these activities. As we see more prospects in the rural networking

domain, we would make our partners to get stabilized in initiating

government projects.”