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one of the leaders
in networking products and solutions, said that it will continue to
work closely with their valued partners. The networking major is
optimistic about the roll out of GST and DTC in Union Budget 2011-12;
and believes that it will bring in moderation of rates, simplify the
laws and provide better compliance, which will accelerate the growth
in IT sector. The company is also shifting its service centers to new
locations, while the current centers will be fully operational till
Mar 31, 2011.
Speaking to The DQ
Week, Rajesh Sahore, Sales Head-India & SAARC, D-Link said,
that they have always considered Indian to be a potential market.
“D-Link believes that good growth arising for networking products
in India is due to infrastructure projects. Currently our
distribution structure is in place, hence our core objective in 2011
would be to continue working closely with our valued partners. We
shall also re-position D-Link in the enterprise space with a renewed
focus," said Sahore. The company is already reaching out to
class-A cities, as well as, making its presence in most of the B and
C-class cities through their distribution base.
Sahore said that, all of
their incentive programs are formulated keeping the partners in mind
both in large and smaller cities. "We ensure that the partners
from smaller cities are not neglected and get equal benefits out of
these schemes and we shall continue to do the same. We shall also
ensure that these partners are better equipped to meet customer
requirement on technology front through various training and
technology up-gradation programs," he said. He also informed
that, the country is seeing a lot of investment in infrastructure
projects which is facilitating the growth of networking industry.
The networking major is
realigning the internal organization structure. Its vertical specific
groups will cater to the growing networking needs through segmented
approach. "We are in the process of creating 'industry
vertical specialist partners' for the infrastructure products, as
well as technology focused partners for newer and emerging
technologies — like IP surveillance, storage and UTM," Sahore
said. He also said that, it is at a very nascent stage and they are
currently mapping partners for this new initiative.