D-Link to create 'Specialist Partners'

DQW Bureau
New Update



one of the leaders

in networking products and solutions, said that it will continue to

work closely with their valued partners. The networking major is

optimistic about the roll out of GST and DTC in Union Budget 2011-12;

and believes that it will bring in moderation of rates, simplify the

laws and provide better compliance, which will accelerate the growth

in IT sector. The company is also shifting its service centers to new

locations, while the current centers will be fully operational till

Mar 31, 2011.

Speaking to The DQ

, Rajesh Sahore, Sales Head-India & SAARC, D-Link said,

that they have always considered Indian to be a potential market.

“D-Link believes that good growth arising for networking products

in India is due to infrastructure projects. Currently our

distribution structure is in place, hence our core objective in 2011

would be to continue working closely with our valued partners. We

shall also re-position D-Link in the enterprise space with a renewed

focus," said Sahore. The company is already reaching out to

class-A cities, as well as, making its presence in most of the B and

C-class cities through their distribution base.

Sahore said that, all of

their incentive programs are formulated keeping the partners in mind

both in large and smaller cities. "We ensure that the partners

from smaller cities are not neglected and get equal benefits out of

these schemes and we shall continue to do the same. We shall also

ensure that these partners are better equipped to meet customer

requirement on technology front through various training and

technology up-gradation programs," he said. He also informed

that, the country is seeing a lot of investment in infrastructure

projects which is facilitating the growth of networking industry.

The networking major is

realigning the internal organization structure. Its vertical specific

groups will cater to the growing networking needs through segmented

approach. "We are in the process of creating 'industry

vertical specialist partners' for the infrastructure products, as

well as technology focused partners for newer and emerging

technologies — like IP surveillance, storage and UTM," Sahore

said. He also said that, it is at a very nascent stage and they are

currently mapping partners for this new initiative.