D-Link to offer D-Link Direct Service

D-Link Direct Service will be free of cost and at present will cover our wireless products says Tushad Singhat, CEO of D-Link.

08 Apr 2013

Networking solutions provider, D-Link India, has inaugurated its latest offering for consumers called D-Link Direct Service (DDS) and its service center in Goa for the same. The inauguration was done by local MLA Hon Subhash Phal Dessai, who was also the chief guest at the event.

At an event held in Goa, D-Link announced its plans to offer DDS service for consumers wherein the company will pick up a faulty product from the consumer's place and instantly replace it with a new product, thus offering service at door-step.

Tushar Sighat, CEO, D-Link said, "DDS is the rapid response technical support service that will replace faulty D-Link products with a working one directly at a customers doorstep." A customer can use call center or the company website to register the complaint, following which a process is in place and as per requirement the company will take the action and provide the solution.

D-Link is relying on three legs to provide this service which includes call center support which it has outsourced to a company in Mumbai. Secondly, High level Repair Center which is set up in Goa in its warehouse and is already functional. Finally, logistics for which the company has tied up with GATI.

Post registration, the company has also provided with a facility to track their complaints and other provisions like automated warranty tracking, instant SMS and e-mail alerts. At the back-end, it has already integrated its IT system with that of GATI.

DDS is going to be launched in a phased manner wherein starting 4th April it will cater to West and South region and from 1st May onwards it will provide this service to North and East region. For metros, the turnaround time will be 48 hours and the rest will be as per distance, however, all cases will be cleared within 7 days. Singhat said, "We have received tremendous support from the consumers all these years and this is one of the initiatives to give it back to them. This service will be free of cost and at present will cover our wireless products." He further added, "We are all set to expand and in near future will cover the entire gamut of our offerings. We are also working out solutions for older products where we might offer a buy-back scheme."

Going ahead, the company has plans to enable a service facility called D-Link Service Agents (DSA) across few cities in India. Singhat said, "DSA will provide technical support and shall make sure to resolve end user technical queries at first attempt itself. For the same, we will be enabling this service through our channel partners."

(The author was hosted in Goa by D-Link)

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