Cyberstar to appoint RDs for Lexmark

Cyberstar Infocom has decided to appoint exclusive regional distributors to
promote the Lexmark product lines. As a national distributor, Cyberstar is in
charge of pan-India sales of Lexmark, and realized that they can leverage on the
market expertise of particular regions with the appoint­ment of Rds. “As we
position ourselves to meet exciting growth opportunities, these moves are
designed to further promote the benefits of Lexmark products to customers,” said
Raj Rathi, MD, Cyberstar Infocom.

The company believes that appointing RDs pan-India will be a very impor­tant
strategy in boosting the sales of Lexmark products.