Provider of professional power management solutions, CyberPower recently concluded its channel engagement program in Mumbai with an objective to create brand awareness of ‘CyberPower" among retailers and customers. The activity was held for 3 days from 31st October 2013 to 2nd November, 2013.
Commenting on this activity, Sumeet Chadak, product and marketing, CyberPower said, "In this channel and end-user centric activity, we had arranged promoters wearing CyberPower T-shirt visiting retail shops, handing-over greetings and sweets, and distribute brochures. Through this direct touch base activity with partners we were creating awareness of CyberPower brand."
The company through this initiative had covered about 100 retail shops. Chadak added, "We managed to effectively promote our products. We had also placed posters, clicked photos with retailers, and had one-to-one presentations. All this activity was guided by sales and marketing representatives."
Chadak said, "We got a good response from all the partners in the Lamington Road market. The key products we had pitched were Battery Bank, BU Series, Car chargers, and Power Inverter."
Founded in 1997, CyberPower has a global presence in USA, Mexico, Europe, South East Asia and India. The company offers a wide array of professional power management solutions and computer battery backup systems, power management applications, and series of computer accessories for desktop, workstation, and network equipment.