Cyberoam appoints Supertron for NetGenie

Cyberoam, a division of

Elitecore Technologies, a Unified Threat Management (UTM) major, has

forayed into the consumer segment with the launch of wireless router

named, NetGenie for the home and SOHO markets. To distribute this

product to both channel and LFRs, the company has appointed

Kolkata-based Supertron Electronics.

The company launched 2

Wi-Fi routers with the integrated features of anti-virus in the

network, firewall and 3G support for Rs 7,999 and Rs 10,999. However,

its ADSL modem will hit the market early next year. The company took

3 years to build this product locally, and spent close to $4 mn on

R&D. However, the product is manufactured in Taiwan. It claims to

launch first of its kind UTM-based Wi-Fi router for the home and SOHO

markets. Cyberoam is looking at wireless routers and anti-virus markets

to push

this product. Presently, Cyberoam has presence in 110 countries.

Besides India, it's looking for tying up with Internet solution

providers for NetGenie in countries like Australia, Africa and the

USA.

Speaking on the

challenges, which company might face in the initial phase, Hemal

Patel, CEO, Elitecore Technologies admitted, “Since the consumer

space is a new experience for both our sales and marketing teams,

hence delivering the right message to the mass audience will be a

little uphill task for us, that is why we are banking on our

distributor, Supertron. We will leverage its reach in 27 cities with

focus on the end customers. Apart from new customers, we are also

looking at the replacement market.” Talking about the partnership

with NetGenie,VK Bhandari, chairman and MD, Supertron Electronics

said, “The NetGenie product is already available with our master

resellers. We have appointed 10 resellers and looking to add another

15 in short time. To educate channel for this product, we will start

multi-city roadshows. Nevertheless, we do see challenges to reach to

the end customers.”

Moreover, to push this

product across India, we are strengthening our NetGenie team,

internally. Bishwajit Sutradhar, national sales manager, NetGenie

will be responsible for the sales and channel development. The

company has added 20 people in the R&D team, and will be hiring

40 new people for in-support, and 15 people for sales in India.

“Globally, we expect $200 mn revenue from NetGenie product line by

2013. In India, we expect to sell our products to approximately 2.5

mn by 2013, which would be approximately 25% of the potential market

in India,” said Patel.