“TDA fits very well with our domain expertise in technology, and expands our
core competence in content-related areas”
CyberMedia has acquired substantially all the assets of TDA Group, a
California-based integrated marketing communications and cusÂtom publishing
comÂpany, in a strategic move to expand the services business of the company.
TDA Group, with a strong track record of over 20 years, provides a wide range
of value-added services to an A-list of high-tech clients including several of
the global leaders in the IT industry. Services provided by TDA include
marketing consulting, content development, web and graphic design, and its
products encompass both print and online offerings and include magazines,
newsletters, collateral, identity, customer reference programs, white papers,
direct mail and websites.
The TDA Group posted revenues exceeding $5 million in the year ending
December 2007, with strong YoY growth at both the top and bottom-lines and has
strong prospects in the current year.
The new subsidiary, TDA Group LLC will move forward retaining and utiliÂzing
the skills and services of TDA's staff including ongoing particiÂpation of Bob
Tabke and Debbie Dawson, Founders, TDA Group, to ensure continuity and maintain
TDA's client service excellence.
Commenting on the purchase, Pradeep Gupta, Chairman, CyberMedia said, “We are
pleased to bring TDA Group into the CyberMedia business portfolio. It is a
strategic move in growing our content-based services business rapidly. TDA fits
very well with our domain expertise in technology, and expands the proven core
competence of CyberMedia in content-related areas.”
This is CyberMedia's second acquisition in the US in the last 16 months.
CyberMedia had acquired Illinois-based Publication Services in December 2006.
CyberMedia has already articulated its strategy to strengthen the media
serÂvices business through both organic and inorganic means.