Customer services management company launched

DQW News Bureau

Customer Broadcast Ltd announced the launch of its initiative to enrich customer service and ensure customer loyalty, thereby making it a "total customer services management company." For this purpose, Customer Broadcast will address all segments of the media that customers may use to seek redressal and also their convergence - be it telephone, fax, email or emerging web technologies.

NS Raghavan, co-founder and former joint Managing Director, Infosys Technologies Ltd, will be associated as the Principal Advisor, and the Sumeet Group of companies have been signed on as the first clients of Customer Broadcast.

"In today's increasingly competitive market, it is crucial for all organizations to be aware of and respond to customer requirements quickly and professionally. Our research has shown that 65 percent of customers leave because of poor service and in attention, on the other hand 54-70 percent return if their compliant is satisfactory handled. We at Customer Broadcast utilize telecom and web technologies to offer effective tools for businesses to get closer to their customers and help convert a consumer into a loyal customer," said N Purushotham, Managing Director, Customer Broadcast Ltd. 

Customer Broadcast will offer its services to manufacturers and customers through its interface called Service 007. Customer Broadcast is modeled as a one-stop customer service facilitator to help organizations handle queries, resolve complaints, organize service and build closer relationships with their customers, resulting in enhanced growth and profitability of their client's businesses. To that end, it utilizes innovative methodologies such as a single, round-the-clock and telephone numbers ending in 007 so that it can be easily memorized, and deploys emerging web technologies such as call center services, Internet hosting, WAP services and ASP.

"I am pleased to be a part of this new chapter in customer service for Indian consumers. I am certain that in a long run, Customer Broadcast would become the most preferred customer service infomediary in India," said NS Raghavan, Principal Advisor, Customer Broadcast Ltd.

Vivek Mathur, Chairman, Sumeet Group of companies said, "We believe that businesses succeed not just by attracting customers, but by delighting and retaining them. Customer Broadcast helps us achieve this by providing an entire range of services and tools to communicate with our customers effectively and thus will have an positive impact on our bottom-line."