Croma ties up with Groupon India

Croma has entered into an exclusive partnership with Groupon India. As part of this partnership, a co-branded microsite gadgets.groupon.co.in will feature the best deals in town on gadgets including mobile phones, tablets, laptops, iPads and cameras.

The initiative is expected to strengthen the presence of both the brands and focus on providing best daily deals to its customers. As an introductory promotional offer, Groupon India users can enjoy a special discount on select Croma products that are available on gadgets.groupon.co.in. Up for grabs at unbeatable prices are Sony soundbar, Philips earphones, Samsung galaxy tab, Apple ipad 2, HP deskjet printer and more.

Croma aims to optimize the large user base of Groupon India to reach a wider set of consumers as part of their multi-channel strategy. The end-to-end operations and logistics service to end customers will be exclusively managed by an in-house team at Croma .

Ajit Joshi, MD and CEO, Infiniti Retail said, "We are very pleased with the association and to celebrate the occasion, we are launching special promotional offers for the Croma Groupon customer. Croma has always endeavored to bring the best-in-class products to its customers at competitive prices. This partnership reiterates our commitment of delivering nothing less than the best. This collaboration will help us to widen our horizons to reach customers who are looking for attractive deals on gadgets without compromising on the quality. It blends perfectly with our corporate philosophy and we are looking forward to a successful journey ahead."

Sopeaking on the tie-up, Ankur Warikoo, CEO, Groupon India said, "We are excited to sign an exclusive partnership with one of the largest and most credible brands in the electronic retail industry - Croma. Our aim has always been to provide unique and irresistible experiences to our customers and we focus on exploring this even through relevant associations and unique partnerships. We are confident that Groupon users across the country will now get another reason to grab the most attractive deals on mobile phones, tablets, laptops, iPads and cameras through our special microsite."