Creative Technology expands India operations

Creative Technology announced a strategic expansion plan that will allow the company to create new inroads into the Indian market.

As part of this, the company has appointed Creative Peripherals as a national distributor to promote the company's extensive range of speaker and headphone products, across major tier I and tier II cities. Additionally, the company has appointed Ripunjay Gujjar as its national sales manager for India, a role that will be focused on driving the newly expanded distribution network.

With a focus on growing its India presence and making deeper inroads into the market for music, gaming and entertainment peripherals, this move will allow Creative to enhance the visibility of its consumer electronics products in retail stores and LFRs.

Ernest Sim, regional sales manager, Creative Technologies said, "Smartphones and tablets have transformed the way digital media entertainment is being consumed and enjoyed and in line with that dynamic, Creative has kept pace by launching a series of breakthrough accessories for these devices. This, coupled with India's rapidly evolving retail market, made the decision to appoint Creative Peripherals a strategic one for us and we're looking forward to expanding our India sales and presence through them."

"We're extremely excited to be partnering with Creative Technologies given that it is a premium brand in sound technologies. We believe that the company's products have a large potential market in India and look forward to helping them leverage this," said Ketan Patel, director, Creative Peripherals.