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Corsair to increase its brand presence by 25 percent

It looks forward to add more focused and premium partners to address the growing demand in B and C class cities.

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Corsair has been diversifying from 2008 from a memory company to a components company. This year has seen the launch of many new products for the gamers and enthusiasts which is our forte. Corsair released the many products under brand Vengeance like DRAM, headsets, keyboards, mice and cases. "With all these products, Corsair as a brand also helps the channel to get some extra margins which is evading the channel of late. In major cities, most of the channel partners are aligned with Corsair and we are seriously making inroads to make our presence felt in B and C cities. We would surely be happy to make a dent in these upcountry cities and increase our presence by 25 percent," said M A Mannan, country manager, India, Corsair Memory India.

He added that in India, time to time, Corsair holds road shows or one on one meeting with its partners to educate the benefits of promoting a brand with special features and certifications. "We are aggressively working with our major distributors to achieve the growth target this year. Corsair is making inroads visibility across India with its complete range of products line. For the channel we would be coming up with bundle offers and schemes so that they benefit the most out of Corsair," said Mannan.

Speaking further about the significance of channel partners, Mannan said, "For Corsair, channel partners are our bread and butter and our representatives for the end users. The partners do the hard work of promoting the product, explaining the features of the product and trying to push Corsair brand and make it the most demanding brand across India. First, our products speak for themselves but it's the channel partners who convert sales towards our brand."

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