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Compuage launches channel price forum

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DQW Bureau
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Compuage Infocom a Mumbai-based company has started a price point program for

its channel. Through the program the disti will provide detailed information

about the different products in its portfolio and their price. Vinod Thakkar,

Head-Marketing, Compuage Infocom said, “We have launched a newsletter from

Compuage which will inform our channel about the price of our products. At one

point in time our channel were not happy and some partners were not aware of the

products in our basket. So we thought of starting a channel price forum to share

prices of products with our channel.”

Thakkar added that the price point program would help Compuage keep in touch

with the channel. “Every month the newsletter will be revised and posted to all

our channel partners. It will be posted on the 5th of every month and by the

10th the newsletter will be circulated to all our partners in the country,” he

added.

In May 2007 the company launched Destination India 1(DI 1), a 60-city

roadshow. The focus area was channel, distribution and principle. Seeing the

success of this initiative Compuage will soon be launching Destination India 2

(DI 2). Under this program, the channel will be trained on handling products and

customers and how to service products.

By the end of 2010, Compuage aspires to expand its partner and customer base

in the country. Currently the company is mainly concentrating on C and D-class

cities for the same.

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