Trivandrum-based Compu-Needs, a leading reseller in the market, is in the
process of expanding its business. The company is planning to open a multi-brand
showroom in Techno Park Campus shortly, with an investment of about Rs 5-7 lakh.
With a floor space of 300 sq ft, the showroom would display wide range of
products from leading brands such as HP, Compaq, Samsung, HCL and IBM, among
others. "Retail is the future and the world is moving in that direction. Be
it IT or lifestyle, customers, now, want to experience the product before they
buy it. Compu-Needs will offer its customers the opportunity to see, experience
and compare, before they buy a product. It is our constant endeavor to offer the
customers the best service in business," said Gokul Govind, CEO of Compu-Needs.
Services is the other area where the company is focusing on more to improve its
business and retain the customers.
Compu-Needs is one of the very few players in the market to offer multimedia
solutions. It is a specialty house for educational
and games CDs, besides providing devices and related accessories. "We sell
more than Rs 5 lakh of materials every month in the multimedia segment and want
to put a separate`multimedia' corner in the upcoming showroom at Techno Park
Campus," he quipped.
On the services side, the company has computerized its entire operations to
better handle the customer calls and improve the turnaround time. "With the
new system, the calls are being recorded and complaints get registered
immediately. All complaints need to be attended within one hour of registration
and everything is computer controlled. This has really helped our service
delivery model in the market and customers are looking forward for such prompt
services and support in business. Now, the customers are lot more confident on
our service claims," claimed Govind.
Compu-Needs is meanwhile getting aggressive with the own PC brand-Com10. It
plans to take the PC beyond Trivandrum market. "We are already talking to
players in Kollam, Cochin and Thrissur to promote our Com10 computers there. The
market response for Com10 is very good and more than 60 percent of the PCs sold
by us are Com10." The company is providing a lot of value-offers and
bundling schemes with its PCs.
It has registered a turnover of Rs 3.2 crore in the last fiscal and projects
to cross Rs 4 crore in the current year.
DQW News Bureau